massage therapy

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In this episode, Cindy Slack shares her journey in the massage therapy industry, beginning in 1999. She discusses how she navigated the challenges of starting out when massage therapy was less popular and the limited options for employment pushed her towards becoming a business owner. Cindy introduces her innovative software solutions, Body Work Buddy and Body Work Media, which help massage therapists with online scheduling, client management, and social media content automation. Throughout the episode, Cindy emphasizes the importance of organization, continual learning, and maintaining a balance between practicing massage and managing the business side of things.

In this episode, Julie and Cindy discuss:

Successful massage therapy practice

BodyWorkBuddy online scheduling tool

Marketing tips for massage therapists

Innovative social media strategies

Continuous learning in massage therapy

Timestamps:

00:00 Introduction

01:07 Early Career Challenges

02:32 Becoming a Business Owner

06:30 Developing BodyWorkBuddy

09:15 BodyWork Media and Social Media Tips

17:05 The Importance of Continuous Learning

22:03 Community and Mentorship

29:25 Final Thoughts and Wrap-Up

More about Cindy Slack

Learn more about www.bodyworkmedia.com

Check out www.bodyworkbuddy.com

Free 90 Day Content Calendar

I’ve been a massage therapist since 1999. I still maintain a private practice today, specializing in ashiatsu. In 2009, I co-founded Bodywork Buddy Massage Software, and have spent the last 14 years helping massage therapists run their business smoothly and effortlessly with simple-to-use tech for online scheduling and practice management. My latest adventure is a merging of my tech expertise, tools, and marketing experience gained from both my private massage practice and massage software business to create the seamless digital marketing tool of Bodywork Media which includes automated social media posts for massage therapists.

Connect with Julie Alexander and Handcrafted Therapy Join our email list!

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com

Join the Handcrafted Therapy Facebook community Or the Handcrafted Therapy YouTube channel:

In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police.

Julie highlights the necessity of separating the public perception of massage therapists from that of sex workers and advocates for setting appropriate professional boundaries.

She also outlines steps to create a safe environment for both clients and therapists, including proper client screening and avoiding inappropriate client communications.

The episode calls for ongoing discussion and action to stop sexual misconduct in the industry.

Timestamps

[00:00] Introduction and Trigger Warning

[00:58] Personal Experience and Initial Reaction

[02:57] Detailed Account of the Incident

[05:06] Importance of Reporting and Taking Action

[07:07] Addressing the Broader Issue in the Industry

[08:11] Setting Boundaries and Professional Conduct

[11:55] Practical Steps for Safety and Prevention

[14:30] Conclusion and Call to Action

Connect with Julie Alexander and Handcrafted Therapy Join our email list!

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com

Join the Handcrafted Therapy Facebook community Or the Handcrafted Therapy YouTube channel:

Tag: massage therapy

Episode 39: Unlocking the Secrets to a Successful Massage Therapy Practice with Cindy Slack

Episode 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander