In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques.
They explore Valerie’s recent accomplishments, including becoming the president of the AMTA Board for Wyoming and her experience competing in the massage championship. The discussion also covers effective business and marketing strategies, the significance of community in the massage industry, and Valerie’s plans to expand and share her knowledge through workshops and mentorships.
In this episode, Julie and Valerie discuss:
- Massage business marketing tips
- Buying and managing spas
- Challenges managing independent contractors
- Tailoring services to local clientele
TIMESTAMPS
[01:32] Valerie’s Journey into Massage Therapy [03:58] Discovering the Migraine Miracle [08:46] Transition to Wyoming and Business Ownership [17:21] Managing Independent Contractors [22:59] Marketing Strategies for Massage Therapists [24:39] The Importance of Location in Marketing [25:29] Face-to-Face Marketing Strategies [27:17] The Power of Free Massages [33:34] Referral Programs and Networking [36:44] Volunteering and Community Building [41:40] Massage Competitions: Pros and ConsAbout Valerie
To learn more about Valerie Karpiel head over to
www.massageprofessionalsjh.com AND
You can also follow Valerie on Instagram @massageprosjh and on Facebook: @MassageProfessionalsJH
Covid LMT graduate, worked in franchises and spa settings in the metroplex. started my 1st practice in Mansfield. Received my MTI and CEP licenses. Dec 2022 purchased Massage Professionals of Jackson Hole. Spring 2023 competed in Massage Championships (brought home the gold) January 2024 opened 2nd location (Massage Professionals at The Lodge) May 2024 elected President for Wyoming chapter AMTA.
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