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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques.

They explore Valerie’s recent accomplishments, including becoming the president of the AMTA Board for Wyoming and her experience competing in the massage championship. The discussion also covers effective business and marketing strategies, the significance of community in the massage industry, and Valerie’s plans to expand and share her knowledge through workshops and mentorships.

In this episode, Julie and Valerie discuss:

Massage business marketing tips
Buying and managing spas
Challenges managing independent contractors
Tailoring services to local clientele

TIMESTAMPS

[01:32] Valerie’s Journey into Massage Therapy

[03:58] Discovering the Migraine Miracle

[08:46] Transition to Wyoming and Business Ownership

[17:21] Managing Independent Contractors

[22:59] Marketing Strategies for Massage Therapists

[24:39] The Importance of Location in Marketing

[25:29] Face-to-Face Marketing Strategies

[27:17] The Power of Free Massages

[33:34] Referral Programs and Networking

[36:44] Volunteering and Community Building

[41:40] Massage Competitions: Pros and Cons

About Valerie

To learn more about Valerie Karpiel head over to

www.massageprofessionalsjh.com AND

www.massagepros-lodge.com

You can also follow Valerie on Instagram @massageprosjh and on Facebook: @MassageProfessionalsJH

Covid LMT graduate, worked in franchises and spa settings in the metroplex. started my 1st practice in Mansfield. Received my MTI and CEP licenses. Dec 2022 purchased Massage Professionals of Jackson Hole. Spring 2023 competed in Massage Championships (brought home the gold) January 2024 opened 2nd location (Massage Professionals at The Lodge) May 2024 elected President for Wyoming chapter AMTA.

Connect with Julie Alexander and Handcrafted Therapy Join our email list!

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com

Join the Handcrafted Therapy Facebook community Or the Handcrafted Therapy YouTube channel:

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession.

They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with massage therapy. Greg also highlights the advanced technology and extensive resources available at Parker, fostering a comprehensive learning environment for students.

Topics Discussed:

Technology in Massage Therapy Education

Advanced Programs and Professional Opportunities

Integration with Chiropractic Program

Future in Integrative Medicine

Timestamps

[00:40] Greg’s Early Life and Career Beginnings

[01:12] Health Struggles and Diagnosis

[04:24] Discovering Massage Therapy

[06:16] Journey to Becoming a Massage Therapist

[13:31] Parker University’s Unique Offerings

[25:04] The Future of Integrative Medicine

[26:09] Technology in Massage Therapy Education

[26:25] Anatomy and Training Insights

[27:45] Virtual Dissection and Gamification

[30:27] Hands-On Learning and Technology

[32:45] Advanced Programs and Professional Opportunities

[40:41] Medical Massage and Career Advice

[46:22] The Versatility of Massage Therapy

[49:33] The Benefits of Massage Skills

About Greg May

Visit Greg’s website

Follow Greg May Medical Massage Concept- on Facebook

Follow Muscle Scholars Society on Facebook

Gregory May began his career as a massage therapist in 1991 after an obscure form of massage therapy, known as Segment-Reflex Massage, helped cure him of severe, life-threatening ulcerative colitis. He immediately quit his stressful job unloading railcars and intensely studied the works of many of the great massage therapy masters such as Barbara Condon, Paul St. John, Dr. Leon Chaitow, Rich Phaigh, Dr. Ross Turchaninov, and Oleg Bouimer. He has been practicing for over 30 years and has taught all aspects of basic and advanced massage therapy programs for over 25 years. He has implemented and directed medical massage curricula at many Texas schools. Greg is proud to be the Director of the Parker University School of Massage Therapy and his door is always open for students. He leads a team of 30 + Massage Therapists providing recovery massage for the Dallas Cowboys and other area professional sports teams. Greg owns medicalmassageconcept.com, a licensed continuing education provider company. His mission is to maximize the impact of Massage Therapy on humanity by reducing pain and suffering, avoiding invasive procedures, and promoting optimal performance and wellness of the complete individual.

Connect with Julie Alexander and Handcrafted Therapy Join our email list!

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com

Join the Handcrafted Therapy Facebook community Or the Handcrafted Therapy YouTube channel: